Scheduling Posts Guide

How to Schedule Posts

Schedule generated content to post automatically at chosen times across your connected platforms.

Prerequisites

• Advanced Scheduling tier — required for checkboxes, bulk schedule buttons, calendar view, and Schedule actions on content cards
• Correct author (pen name) selected in the navbar — books, content, and connections are author-scoped
• Matching platform connected on Set Up for the content types you want to schedule
• Content in Draft status — only drafts can be scheduled
• Schedulable content types only — copy-only types (X, Medium, Reddit, Substack, Newsletter) cannot be scheduled

All users can view upcoming and past scheduled posts at Content → Scheduled, even without Advanced Scheduling.

Three Ways to Bulk Schedule

Choose the path that fits your workflow:

Option A — From Launch Calendar (fastest after a launch plan)

1. Generate a launch plan on Launch Calendar
2. On the results page, click Add to Bulk Schedule
3. Complete the bulk schedule form (connections, dates, distribution)

Option B — Pick specific content across pages

1. Go to Content → Generated Content
2. Check the boxes on draft content you want to schedule — selections persist when you change pages
3. A banner shows how many items are selected across pages; use Clear selection to reset
4. Click Schedule Selected
5. Complete the bulk schedule form

Checkboxes only appear on draft, schedulable content types when you have Advanced Scheduling.

Option C — Schedule all drafts or use the full list

1. On Generated Content, click Schedule All Drafts — this includes every draft for the current author, not just the current page
2. Or go to Content → Scheduled → Bulk Schedule to see all drafts in one table
3. Complete the bulk schedule form

Bulk Schedule Form

After choosing content, you land on the Bulk Schedule Posts page. If you arrived with pre-selected content, you'll see a summary — click Edit selection to change items.

1. Select one or more Platform / Connections
2. Set Start Date and End Date
3. Choose Distribution Type:
   • Immediately — as soon as possible
   • Evenly Spaced — spread across the date range
   • Optimal Times — platform-specific best times
4. Optionally set Posts Per Day and Avoid Weekends
5. Review the preview, then click Schedule Posts

How Content Matches Platforms

The system automatically matches each content type to compatible connections:

• Instagram content → Instagram connection
• Facebook content → Facebook connection
• Article content → WordPress connection
• And so on for Pinterest, LinkedIn, Threads, Bluesky

If you select multiple connections for the same platform (e.g. two Instagram accounts), the system creates one scheduled post per connection for each matching content item.

Understanding Status

There are two status layers — content cards and scheduled posts:

• Scheduled (post) — accepted by the platform API; for Outstand platforms (Facebook, Instagram, Threads, LinkedIn), the post may still show Scheduled until the platform publishes it
• Processing — the system is actively posting right now
• Posted — successfully published on the platform
• Failed — an error occurred; the error message appears on the row. Fix the issue (e.g. add a missing image) and click Retry

After bulk scheduling, a results summary appears at the top of the upcoming list showing how many posts were scheduled, posted, or failed.

Single Post Scheduling

1. Go to Content → Generated Content
2. Open a content piece (click to view details)
3. Click Schedule
4. Choose the Connection, date, and time
5. For WordPress articles, select categories and tags if needed
6. Click Schedule Post

Calendar View

From Content → Scheduled, click Calendar View to see posts on a monthly calendar.

• Filter by month, year, author, book, or platform
• Events are color-coded by status: blue = Scheduled, green = Posted, red = Failed, orange = Processing
• Click a day to jump to that date on the upcoming list
• Click an event to open that post on the upcoming list

The upcoming list filters by platform only (not book or author). Use the calendar for broader filtering.

Managing Scheduled Posts

Go to Content → Scheduled to manage posts:

• Filter by platform
• Reschedule — change date/time via the reschedule modal
• Post Now — publish immediately instead of waiting
• Retry — retry failed posts after fixing the error
• Cancel — remove a scheduled post
• View past posts — expand the collapsible section to load posts from the last 90 days

To edit post text or images, open the linked content from the View post link and edit on the content details page.

Best Times to Post

Use Optimal Times distribution in bulk schedule to apply platform-specific timing automatically.

• Launch Calendar
• Publishing Content
• Troubleshooting
• Connecting Platforms
• Account Settings