Connecting Bluesky
What is Bluesky?
Bluesky is a decentralized social network that focuses on text-based conversations and community building. It offers an open-source alternative to traditional social media platforms with emphasis on user control and transparency.
Why Bluesky for Book Marketing?
- Decentralized platform: More control over your content and audience
- Text-focused: Perfect for book discussions and author engagement
- Growing community: Active book and reading community
- No algorithm manipulation: Your posts reach your followers organically
- Open source: Transparent and community-driven development
Connecting Your Account
Step-by-Step Guide
Note: Bluesky connections are managed through Outstand, which provides secure OAuth integration.
- Navigate to Set Up in the sidebar
- Scroll to the Social Media Connections section
- Find the Bluesky card in the platform grid
- Click the "Connect Bluesky" button
- You'll be redirected to Bluesky's authorization page (via Outstand)
- Log in with your Bluesky account
- Review the permissions requested and click "Authorize"
- You'll be redirected back to our platform
- Your Bluesky account will now be connected!
Permissions We Request
- Read profile: Access to your Bluesky profile information
- Create posts: Ability to create and publish posts on your behalf
- Read feeds: Access to your timeline and feeds
Security: All tokens are encrypted and stored securely. We never store your Bluesky password.
Troubleshooting
"Connection failed" Error
Possible causes:
- Invalid Bluesky account credentials
- Network connectivity issues
- Bluesky API temporary issues
- Outstand service configuration issues
Solutions:
- Verify your Bluesky account credentials
- Check your internet connection
- Try connecting again after a few minutes
- Ensure Outstand is properly configured in your account
"Authorization failed" Error
Possible causes:
- You cancelled the authorization
- Network connectivity issues
- Bluesky API temporary issues
Solutions:
- Try connecting again
- Check your internet connection
- Wait a few minutes and retry if Bluesky's API is experiencing issues
Token Expiration Issues
Bluesky access tokens may expire. Our system automatically refreshes tokens, but if refresh fails:
- Go to Setup page
- If you experience connection issues, disconnect and reconnect your account
Best Practices
Optimal Posting Times
- Weekdays: 8am, 12pm, 5pm, 8pm
- Weekends: 10am, 2pm, 7pm
- Times are in your local timezone
Content Strategy
- Engage authentically: Bluesky users value genuine conversations
- Use hashtags: Include relevant book and genre hashtags
- Join conversations: Reply to posts and engage with the community
- Share insights: Post about your writing process and book journey
- Be consistent: Regular posting helps build your audience
Hashtag Recommendations
- Use 3-5 hashtags per post
- Include genre-specific hashtags (#RomanceBooks, #FantasyBooks, etc.)
- Use general book hashtags (#BookLovers, #Reading, #Bookstagram)
- Place hashtags at the end of your post